A major mining machinery manufacturer based in the Ukraine, ‘Mining Machines’, is rebranding and aims to create a recognisable name and to show “a new company philosophy, namely customer orientation.” The company’s name has been changed to Corum and its corporate identity has also been completely updated. Corum says “the named change is the next step to implementation of the company strategy build long-term relationships with key clients for which the company is aimed to become the responsible partner integrated into their business and sharing the responsibility for the final result.
“The new logo focuses attention on the core business of the company: package solutions for mining business.”
Evgeniy Romashchin, General Director of Corum Group: “In spite of the fact that products of our company are well-known for a long time in many countries of the world, we see the need to transform our brand to become closer and more understandable to our clients. The new name represents idea of our business: Corum is a portmanteau, it derives from English word ‘сore’, including a core of the Earth, and concept ‘core competences’. It means that we are focused on giving of package solutions to the clients which work in mining business and we are aimed to do it better than others using for this purpose our core competencies: more than a century of experience, a powerful intellectual resource and the best management practices”.
Corum is affiliated to one of the largest financial and industrial groups of Ukraine ‘System Capital Management’ (SCM, www.scm.com.ua) and today is a leader in the global market of mining machinery manufacturing. Corum owns six production plants in Ukraine, repair sites in Ukraine and Russia, and commercial firms in Ukraine, Russia, Kazakhstan, Vietnam and Poland. The focus of the company is to provide package solutions for mining. There are underground, open-pit and infrastructural projects divisions.
According to PricewaterhouseCoopers audited data, in 2012 the total amount of the company’s sales amounted to €312.9 million.