Phoenix Products Co— a lighting manufacturer located in Milwaukee, Wisconsin—has officially unveiled its new look. It says “the new logo is a tribute to the company’s rich history and reinforces its brand promise of quality, durability and innovation. With Phoenix’s expertise in LED technology and long standing reputation in the mining industry, the future is looking very bright. The new look was revealed to the entire Phoenix team at a brand launch event held on January 28. The announcement was met with an overwhelming sense of pride and excitement. [During] the celebration, a video paying tribute to Phoenix’s heritage was shown to demonstrate the evolution of the company.”

When asked why the decision was made to change the company’s look, George Wordingham , President and fourth generation owner of Phoenix, stated, “The foundation of quality and integrity our company was built upon has allowed us over 120 years of success and service to our customers. We are now entering a new era of opportunity and growth, so it was fitting to rebrand Phoenix to carry our pride and progression into the future.”

Phoenix is a leading lighting manufacturer of high quality, durable products that are built to withstand the harshest conditions. Customers take advantage of Phoenix’s innovative LED options to dramatically increase lifespan, decrease maintenance costs and significantly reduce energy consumption.