IMDEX says interest in its cloud-connected technologies has spiked during the COVID-19 pandemic, the positive effect of which will flow through for the next 10 years.
There has been strong interest in IMDEX’s software technologies including IMDEX HUB-IQ™, IMDEX MUD AID™ and IMDEX IoGas™, it said, with registrations for webinars on digital workflow and training for data-related products having jumped.
Adoption of IMDEX EZ-TRAC™, a digital downhole survey instrument that uploads data to IMDEX HUB-IQ, has also doubled in the past 12 months, according to the company.
IMDEX Chief Executive, Paul House, said the new ways of working had accelerated the adoption of some of its products and training services by as much as 12 months.
“Things like our online training platform, IMDEX Academy; we had this training platform available to our employees but not our clients at the beginning of COVID-19,” House said. “It was an important project to us, but it wasn’t urgent. When COVID-19 came along, it went from being important to being urgent, and it accelerated both that product’s development and the time to market almost overnight.”
IMDEX is at least 12 months ahead on the rollout of its online training platform because of the adoption rate during the pandemic, it said.
Registrations for webinars and training related to digital products have increased significantly, with the most recent webinar on digital workflow attracting about 500 registrations, compared with previous webinars with no more than 100, IMDEX said.
House says IMDEX can move the knowledge base of the industry quickly.
“It’s a conversation in the marketplace, it validates our leadership position and our domain knowledge ownership, it’s transformational for us and that will pay off for us for the next 10 years,” he said.
“Where would usually have to ask customers to consider a change in behaviour, to take a leap of faith, all of those things are being pulled into the market rather than pushed. The processes that are being disrupted have a solution, which is some of our IMDEX solutions.”
House concluded: “We always say once you have started working with our solutions, you won’t go back. So, the adoption rate is faster, and the conversation rate is locked in.”
