Larox Flowsys – the worldwide supplier of flow control and pumping solutions – has changed its name to Flowrox. The new name has been taken into use and the new visual outlook will replace the existing gradually by January 1, 2012. The reason behind the significant renewal of the corporate brand and image is the recent acquisition of Flowrox Oyj by Outotec Oyj. The pump and valve supplier Flowrox was not included in the deal and continues to develop and grow its business in the changed environment apart from the associate company Flowrox Oyj.

“The new name and visual outlook better describes our company and its solid aim to conquer greater slice of the flow control and pumping solutions market. We expect our turnover multiply in next few years”, says the CEO of Flowrox Heikki Hyttinen. “Our strengths include a long history as a Finnish family company and continuous improvement and development of our solutions for customer benefit. It is more and more common to offer complete cost effective solutions instead of single products. This way the co-operation with our customers comes first” Hyttinen continues.

Flowrox has over 30 years of experience with more than 100,000 deliveries to customers. It is an international family business having subsidiaries in Linthicum (Maryland USA), Sydney (Australia) and Johannesburg (South Africa) with international sales and service partner network, covering over 55 countries.