Larox Flowsys, the worldwide supplier of flow control and pumping solutions has decided to change its name to Flowrox. The company says “the visual look and feel has also been renewed. The new name and outlook will be taken into use gradually by January 1, 2012. The reason behind the significant renewal of the corporate brand and image is the recent acquisition of Larox by Outotec. The pump and valve supplier Larox Flowsys was not included in the deal and continues to develop and grow its business in the changed environment apart from the associate company Larox Oy.”

“The new name and visual outlook better describes our company and its solid aim to conquer a greater slice of the flow control and pumping solutions market. We expect our turnover multiply in next few years”, says the CEO of Larox Flowsys Heikki Hyttinen. “Our strengths include a long history as a Finnish family company and continuous improvement and development of our solutions for customer benefit. It is more and more common to offer complete cost effective solutions instead of single products. This way the cooperation with our customers comes first.”

Larox Flowsys has over 30 years of experience with more than 70,000 deliveries to customers. Larox Flowsys is an international family business with subsidiaries in Linthicum (Maryland, USA), Sydney (Australia) and Johannesburg (South Africa) with international sales and service partner network, covering over 55 countries.