Valspar Automotive Australia will launch the recently developed Valspar Industrial Mix coating system at AIMEX 2013, held at Sydney from August 20-23. Valspar Automotive National Marketing Manager, Richelle Ellis stated “the Valspar Industrial Mix (VIM) product line offers high-performance coatings to provide protection from abrasion, corrosion and weather. Direct-to-Metal technology and accelerated cure-through helps get the job completed faster and more cost-effectively,” she said.

Valspar’s broad offering of binder technologies are used across a wide range of industries globally. Ellis continued to say “Readily formulated colour ranges and Valspar’s Colour Retrieval software gives people easy access to a wide range of accurate colours from around the world. Our direct-to-metal properties enable some binders to be used without primers and sealers, which can sometimes amount to 30% of the total paint cost of a project, however the greatest saving is found in the reduced labour costs – which is one of the greatest costs in painting. By reducing the processes involved, time is saved, increasing productivity and reducing downtime.” Ellis added.

The company is encouraging AIMEX visitors to bring their corporate colour swatches with them to the exhibition. “There will be samples of VIM coatings to test for durability and strength and we will formulate a colour match on the stand using our Valspar Spectrophotometer,” said Ellis.