Global gold demand in 2015 was virtually flat compared to 2014 at 4,212 t, according to the World Gold Council’s latest Gold Demand Trends report. Despite a challenging start to the year, gold demand rebounded in the second half of 2015 as a result of sustained buying from central banks and a strong second half from China and India. This was particularly evident in the retail investment sector, where bar and coin purchases were led by China and Europe, with strong support from the US, as investors took advantage of weaker prices amid a softening economic backdrop, financial turbulence and ongoing geopolitical tension.
Global investment demand for the full year 2015 grew by 8% to 878 t from 815 t in 2014. Bar and coin demand remained steady in 2015 as investors took advantage of a weaker price in Q3. The ETF market saw a slowdown in outflows: 133 t in 2015, compared to 185 t in 2014. Q4 2015 witnessed a continuation of these trends with a number of key regions experiencing double digit growth. Overall jewellery demand for the full year 2015 was down 3% to 2,415 t from 2,481 t in the previous year. Following a slower start to the year, the third and fourth quarters combined produced the strongest second half-year total for gold jewellery in 11 years. Q4 2015, saw steady levels of jewellery demand, at 671 t compared to 677 t in the same period last year, with retailers reporting an increase in sales around the Indian festival period.
Central Bank demand for the full year 2015 saw a small uptick from 584 t in 2014 to 588 t in 2015 as the need for further diversification was reinforced by a tumbling oil price and reduced confidence in the global economy. Demand in Q4 continued to be strong, up 25% to 167 t from 134 t in Q4 2014, making this the 20th consecutive quarter of net purchasing. Gold demand in Q4 showed further positive signs, following a strong third quarter. In India both the investment (60t) and jewellery (173t) sectors were up 6%, boosted by the festival season. In China, which has witnessed economic turmoil, consumer uncertainty and currency weakness, gold demand held up well, particularly in the investment sector up 25% to 48 t for the quarter.
Alistair Hewitt, Head of Market Intelligence at the World Gold Council, said: “In a year that saw global economic and stock market turmoil, the first US interest rate rise in nine years and falling oil prices, demand for gold remained resilient, coming in at 4,212 t for the full year. Official sector purchases, combined with strength in the Asian markets and continuing momentum in the US and Europe, reinforced gold’s credentials as a portfolio diversifier, a wealth preservation tool and a hedge against a range of risks. Looking ahead, physical demand will continue to be supported by strong central bank purchases, and continued buying of jewellery, bars and coins by households across the world, led by India and China. If we just look at the year to date, the investment case for gold is as strong as ever. While stockmarkets have wobbled, gold has performed well.”
Full year 2015 saw China (985 t) and India (849 t) continue their dominance in the global gold market, accounting for close to 45% of total global gold demand during 2015, with annual consumer demand in both up 2% and 1% respectively. Total supply for the year experienced a drop of 4% to 4,258 t for the Full Year 2015 compared to 4,414 t in 2014. This is reflective of both recycling hitting multi-year lows and mine production growth falling to its lowest level since 2008. Mine production contracted in Q4, the first quarterly contraction since 2008, as cost cutting took effect. Q4 2015 reported a more substantial decline of 10% to 1,037 t compared to 1,152 t in the same period last year as primary production slowed as a result of weaker gold prices, mine closures and project delays.
The FY 2015 Gold Demand Trends report, which includes comprehensive data provided by Metals Focus, can be viewed at http://www.gold.org/supply-and-demand/gold-demand-trends and on WGC iOS and Android apps. Gold Demand Trends data can also be explored using the WGC interactive charting tool http://www.gold.org/supply-and-demand/interactive-gold-market-charting.