Terex MPS to relaunch Simplicity brand

One of the world leaders of material processing technology for modular, portable and static crushing and screening equipment is pleased announce that they will be exhibiting at the upcoming CONEXPO-CON/AGG show in Las Vegas. David Quail, Regional Director for Terex MPS Americas said: “CONEXPO has always been a great show for us.  We not only have US customers visiting the booth but many international visitors as well.  We are always pleased to return to CONEXPO to show the breadth of our product portfolio.  In addition, we have a good story to tell regarding new products, innovations and technology. We are also excited to be promoting the global re-launch of the Simplicity Brand with its new livery”

Terex MPS also says it is pleased to announce the re-launch of the Simplicity® A Terex Brand. “Simplicity will continue to operate under the Terex MPS umbrella, but Terex MPS believe there is considerable benefit to be gained by relaunching the Simplicity Brand as part of the evolution of their business organisation. Simplicity has a strong legacy brand name and this move will strengthen the market position and better leverage its reputation for providing highly customised solutions for customers demanding vibrating equipment requirements.

As part of this relaunch, Russ Burns has been announced as Sales Manager.  Russ has a wealth of experience with the product portfolio and has built strong relationships with many of its customers and distribution partners over the years. His dedication, product knowledge and loyalty to the product have positioned him well to play an influential role in the growth and success of this business.

Quail said: “We are excited to make this next step in the evolution of the Simplicity brand.  We’ve made significant improvements in many aspects of our business over the previous year and with more improvements planned for 2017. We believe that with all these efforts it will strengthen our position in the market place.”