Rema Tip Top is looking to tap into new markets in the Middle East by opening its own hub in Dubai.

With immediate effect, all product and service requests of the region will be processed and implemented from the new location true to the motto “In the region, for the region”, the company said.

Target markets are the member states of the Gulf Cooperation Council (GCC) and the neighbouring countries Egypt and Jordan, according to the conveying and processing technology provider.

“Rema Tip Top is strengthening its commitment in the GCC region to directly serve the market as Rema Tip Top Middle East,” Michael Labbé (pictured), Executive Board member of Rema Tip Top AG CEO of REMA Tip Top Middle East, said.

“It is our central concern to be closer to our customers, to be their local contact and to better understand the needs and trends of the region,” he added.

With the new subsidiary, all customers in the region will have a contact person offering them comprehensive support by telephone or on site during their usual business hours, the company said.

By means of local warehousing, a 24/7 availability with correspondingly short reaction times is to be established at short notice to faster process and implement customer enquiries.

For Labbé, the combination of local conditions, existing mineral resources and German engineering skills from Rema Tip Top is an important driving force for the company: “There already is a strong demand for Rema Tip Top products in the region, which we have not always been able to meet 100% due to the long supply routes in the past.

“With our new hub, we can meet this need and further expand existing customer relationships.”

The subsidiary is preparing to present itself to the public for the first time at the Dubai Mining Show on November 5-6.