Caren Hoffman has been appointed VP of BASF’s global mining solutions business, effective January 1, 2023. The business, which she now leads, focuses on the development and marketing of innovative chemistries and digital applications that offer sustainable solutions for the mineral processing industry.

“My goal is to increase awareness about what our innovative chemistry, coupled with our scientific artificial intelligence solutions, can do to meet some of the mining industry’s pressing challenges. We can design chemistry to tackle specific problems and, with our digital solutions, target them very precisely. Imagine if nickel could be extracted from laterites in a simple manner, or sulphides could be floated without xanthates, or even if chalcopyrite could be leached efficiently. I am looking forward to tackling some of these challenges with our customers,” Hoffmann.

Caren has an accomplished career that spans over 25 years. Prior to her current role, she was heading new business development for the mining solutions business. She started her career in 1997 with BASF in Ludwigshafen, Germany, where she held various positions in marketing, business development, strategy, sales, and distribution. Hoffmann holds a Master of Business Administration from the University of North Carolina at Greensboro.