Cleveland-Cliffs has changed its name to Cliffs Natural Resources. Its ticker symbol remains the same. In addition to the name change, the company has formally adopted ‘Cliffs,’ the one-word name by which it is commonly known, and introduced a new visual identity, including a new corporate logo. The new blue and green logo is suggestive of a cliff and its reflection in water, as well as the company’s core mining business, which operates above ground and below.

“Our company has entered a new era characterised by global expansion and mineral diversification,” said Joseph A. Carrabba, Chairman, President and CEO. “Today, in addition to our North American mining ventures, we operate in Latin America and Australia, and sell into Asian and European markets. We believe the new corporate brand more accurately reflects the scope and diversity of our current operations and strategic direction while, at the same time, honours our over 160-year heritage in service to the steelmaking industry.”

Cliffs Natural Resources, headquartered in Cleveland, Ohio, is an international mining company, the largest producer of iron ore pellets in North America and a major supplier of metallurgical coal to the global steelmaking industry. It operates six iron ore mines in Michigan, Minnesota and Eastern Canada, and three coking coal mines in West Virginia and Alabama. Cliffs is also majority owner of Portman, a large iron ore miner in Australia, serving the Asian iron ore markets with direct-shipping fines and lump ore. In addition, the company has a 30% interest in the Amapá project, a Brazilian iron ore project, and a 45% economic interest in the Sonoma project, an Australian coking and thermal coal project.