In order to become what they describe as “First in Mind – First in Choice” in power generation, Atlas Copco and industrial generator brand Gesan are joining forces. As a result, Atlas Copco says it can now provide Predictable Power solutions to a wider range of industries that includes mining but also a range of others, from oil and gas to manufacturing and transportation. The company will offer industry-specific products through a network of expert dealers.
“Atlas Copco is a strong, global brand and Gesan has a reputation for delivering quality industrial power solutions. With the addition of the Gesan product line, Atlas Copco provides Predictable Power for customers in a wider range of industries than ever before,” explains Ben van Hove, Vice President Marketing Portable Power with Atlas Copco Portable Energy. “Product development to optimise cost-efficiency, performance and operation is our primary focus.”
A brand within the Atlas Copco Group since 2011, Gesan becomes a dedicated Atlas Copco product line. “Gesan has an outstanding reputation with our industrial customers. That is why we are proud to continue to use the Gesan name within our Atlas Copco product portfolio,” says van Hove. The Gesan line generators will have their own design in line with the Atlas Copco product branding. Unit names will follow the Atlas Copco naming standards, with all existing Gesan products to be renamed by the end of 2014.
Atlas Copco will operate a dual market approach. Atlas Copco generators for industries such as mining will continue to be sold through the Atlas Copco customer centres. Atlas Copco Gesan solutions will be distributed via a dealer network that will cover other segments such as healthcare, data centres, telecomms, manufacturing, government, and transportation. “Our goal is to get the right products to the right people using the right channels. That is why our dealers will continue to offer installation, project management, maintenance and service. What is more, we’re actively looking to expand our dealer network,” explains Jose Antonio Gomez, Atlas Copco Gesan Line Business Development Manager.
“Since the organisational changes were first announced internally two months ago, everyone at Atlas Copco and Gesan has been working hard to prepare. We’re motivated and ready,” concludes van Hove. “Sharing our knowledge and expertise will improve our future product portfolio, producing new, productive and efficient solutions for our customers.”
