Petro-Canada Lubricants, a Suncor business, has announced the launch of its The Tougher. The Better. campaign, which reveals its PC-11 branding in advance of the introduction of two new categories of heavy duty engine oils in December. The Tougher. The Better. aims to encapsulate Petro Canada Lubricants’ vision for the next generation of heavy duty engine oils that will deliver durability and strength in any application.

“Durability, strength and efficiency. These are the defining features of Petro-Canada Lubricants and how we position our PC-11 offer under The Tougher. The Better.,” commented Howard McIntyre, Vice President, Lubricants, Suncor. “We are scheduled to imminently reveal our PC-11-ready product line, which we believe is set to be the world’s toughest range of heavy duty engine oils. The Tougher. The Better. offers a clear statement of intent to our customers to show we’re PC-11-ready and committed to the changes ahead.“

The announcement of The Tougher. The Better. follows Petro-Canada Lubricants’ PC-11 educative website, herecomespc11.com, which will continue to offer guidance to the industry in their decision making processes ahead of the introduction of PC-11 heavy duty engine oils. “The PC-11 specification will require heavy duty engine oils to offer enhanced oxidation control, aeration control and shear stability which will all contribute to delivering increased fuel economy, emissions reduction and engine protection. The Tougher. The Better. campaign represents Petro-Canada Lubricants’ expertise in addressing these demands.”