Shell Lubricants has launched its new, improved Shell LubeMatch online lubricant and grease selector service. With user-friendly navigation and easier-to-digest page layouts, this online service recommends the right choice of Shell lubricants and greases for specific industrial, off-highway and agricultural applications, and has been designed especially for the busy industrial environment. In addition to identifying oils that meet the equipment manufacturer’s specifications, Shell LubeMatch (www.shell.com/lubematch) provides guidance on the relative benefits of different Shell products. This enables maintenance professionals to identify Shell lubricants that provide additional performance benefits or address specific problems, for example minimising premature wear of component parts to reduce the associated downtime and maintenance costs.

Searching by equipment type, make and model – an easy three-step process – Shell LubeMatch provides recommendations for leading Shell Lubricants brands such as Shell Tellus (hydraulic oils), Shell Omala (gear oils), Shell Corena (compressor oils), Shell Tonna (slideway oils) and the recently introduced Shell Gadus line of greases.

The website is delivered through a global platform available across 120 countries and in 26 languages, making it the most comprehensive and integrated lubricant selection tool available from any of the major oil companies.

Louise Horobin, Global Brand Manager at Shell Lubricants, comments: “Many of our customers recognise the importance of correct lubricant choice and application, but lack the time to keep up-to-date with the latest products. As the leading global lubricants supplier¹, we have a wealth of experience in applying the optimum lubricant technology to deliver the best performance and protection. Shell LubeMatch enables our customers to benefit from this via a quick and easy to use website.”

Other improved features of the new Shell LubeMatch include:

• Easier navigation, with the ability to search by equipment type, make and model, rather than product brands
• Improved look and feel, including images of product packaging for easier identification in an industrial environment
• All-in-one lubricants recommendation for all equipment compartments including engines, hydraulics, gearboxes etc.
• Easy links to download technical and safety datasheets where more detail is required
• Ability to email recommendations to the user’s own account for future reference
• Ability to convert the recommendations into a portable document format (PDF) for easier sharing and reference
• UK SMS function being piloted in the UK and Germany, enabling users to send text recommendations from the site to their own mobile phone.

The redesign of Shell LubeMatch follows the increasing popularity of the original tool. In 2010, the existing Shell LubeMatch site received over 7 million hits; with usage predicted to hit at least 10 million by the end of 2011.

The development of Shell LubeMatch also forms part of a newly designed Shell Lubricants website for the industrial, off-highway and agricultural sectors. The site provides information on all Shell Lubricants products, as well as insights into the latest technology for delivering enhanced protection and efficiency benefits. The new site is available at www.shell.com/lubricants.

1. Kline & Company Global Lubricants Industry 2010, which placed Shell as the leading lubricants supplier for the fifth consecutive year, with more than 13% of the market by volume in 2010 and a 2% lead over its nearest competitor.