Zest WEG Group’s new CEO, Siegfried Kreutzfeld, says the company’s ongoing growth plans will see it pursue further opportunities across Africa.
Kreutzfeld (pictured), who took on the CEO role in January, brings 40 years of service in the global WEG Group to the leading position in the South Africa business. He was most recently the Managing Director of WEG China.
He said: “WEG has a very simple strategy: we believe in continued growth on all continents. This is achieved by maintaining close relationships with all our customers and ensuring that we deliver quality products. We underpin all this by our high levels of service and support.”
Established in South Africa to create a strong national footprint, the Zest WEG Group has grown steadily into other Africa countries. With its responsibility for the sub-Saharan market, it operates branches in Ghana, Tanzania, Mozambique and Namibia. The group also has partners in countries such as Angola, Botswana, Zimbabwe, the DRC and Zambia.
“Many of our products are well established across the continent,” he said. “However, we believe there is growth potential with both mature products – such as low voltage motors, high voltage motors, and drives and switchgear – as well as with other products we manufacture locally such as transformers, motor control centres, panels and generators.”
Kreutzfeld said major opportunities exist with premium efficiency products across the range, including WEG IE3 motor and WEG CFW drives.
“Also key to the Zest WEG Group’s growth potential is our ability to offer a fit-for-purpose integrated solution,” he said. “This is available across all sectors, but especially in power generation, electrical infrastructure and mobile power and energy solutions. We will also be introducing WEG solutions for renewable energy applications.”
Zest WEG Group’s market offering is relevant across a broad sector of industries including mining, petrochemical, agriculture, water and wastewater, paper and pulp, sugar, and energy – including traditional coal fire power plants and renewable energy, the company said.
