CQMS Razer is looking to grow its mining engineering and technology footprint across the globe with a new name – CR – and direction that, it says, better aligns the company’s growing portfolio with the needs of its customers.

Already recognised across Australia’s mining industry for its surface mining solutions – including dragline products, cast lips and ground engaging tools – the CR brand change “reflects the company’s aspiration of growing its market reach and next-generation mining technology”, the company said.

The move follows several high-profile acquisitions of Seattle-based Thunderbird Mining Systems, a developer of market-leading blasthole drill optimisation technologies that complemented CR’s digital product range and its Titan 3330™ Load Haul Optimization technology, and California-based Berkeley Forge & Tool’s mining products business.

These have added meaningful scale, market connections and, importantly, deep mining knowledge from decades of product development and sales, the company says.

CR CEO, John Barbagallo, said the company’s growing product portfolio and prospective market opportunities meant it was essential to consider its reshaped business direction and how it plans to serve customers in the future.

“Today is an important day for CR as we launch our refined strategic direction and brand, a demonstration of our commitment to mining engineering and technology innovation and our capability to support our customers globally,” he said.

“The move to CR is very much about retaining the proud heritage of CQMS Razer, while providing us with a sharper and more focused brand, allowing us to add complementary businesses and products into the future.

“An important element of introducing the CR brand is to galvanise our brand and image for our employees. Together we are CR is a reflection of our strength and the reputation we have built over the last 40 years delivering reliable, innovative and customer-focused solutions for mining operations across the world.”

CR will include new product divisions that will better align the company’s growing portfolio to the needs of its customers, it said. This will see CR Mining, CR Digital and CR Contracts emerge, all of which are managed at a strategic level under the CR brand.

“Our experience and passion for what we do has seen us develop our business and become to a leader in our field, delivering outstanding results for our customers,” Barbagallo said. “This is a reputation we are keen to foster and build upon with our customers and markets worldwide under the new CR name.”