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Austin partners with Belarus-based equipment dealer to further Eastern Europe sales growth

Austin Engineering Ltd has appointed Engineering Company Mining Technology LLC as its partner for the Eastern Europe region, covering Belarus, Russia, Kazakhstan, Kyrgyzstan, Uzbekistan, Ukraine, Poland, Serbia, Bulgaria, Bosnia and Herzegovina.

The appointment is part of Austin’s strategy to form partnerships in new jurisdictions, enabling the mining equipment solutions provider to widen its networks into new and existing global markets, resulting in further potential sales opportunities and benefits from a local partner’s customer relationships and local knowledge.

Austin says it is keen to grow the business in regions that it has traditionally not widely serviced, including Brazil and Eastern Europe.

Belarus-based Engineering Company Mining Technology LLC has developed a wealth of professional contacts within the regions it operates, with large original equipment manufacturers, mining companies and contractors, according to Austin. It has already sourced several important tender opportunities for Austin to enable users in these regions to benefit from light-weight mining attachments to enhance productivity.

The appointment follows the establishment of Austin-ETT Africa in South Africa in 2020.

On this relationship, specifically, Austin said it recently shipped 17 Austin Ultima truck bodies and two Austin High Performance buckets to Egypt through the Austin-ETT Africa, with more orders expected from active tenders across the African continent.

Austin Managing Director, Peter Forsyth, said: “We are aggressively pursuing global growth initiatives. We have a fantastic suite of products and services and we operate successfully in our traditional markets. However, we see an opportunity to grow our business and provide improved solutions to miners in new territories like Eastern Europe. In Engineering Company Mining Technology LLC, we believe we have found the right strategic partner in this region and we’re excited for our relationship to further strengthen through shared success.”