Tag Archives: Michelle Fedder

BME launches Blast Alliance brand to encourage blasting technology collaboration

Blasting technology is moving mining towards a more sustainable future, with BME and its recent launch of the ‘Blast Alliance’ brand looking to add impetus to this evolution.

The Omnia Group company has announced that Blast Alliance will encompass its portfolio of digital innovations including its BLASTMAP™ planning software, BME Blasting guide app and XPLOLOG™ cloud data platform. Solutions such as AXXIS™ integration, custom development and training also fall under this brand.

“Our new Blast Alliance brand represents the company’s journey of digital innovation and the collaborative approach we take in this exciting process,” BME Managing Director, Joe Keenan, said. “We believe this collaboration must be holistic, so we partner in three arenas: internally to optimise our solutions; through direct engagement with our customers; and working with third-parties where the need is identified – to enhance outputs for customers.”

Keenan said by giving BME’s software and solutions portfolio its own brand and identity, it will assert a unique market position underpinned by the company’s spirit of enterprise and the highest levels of integrity.

Michelle Fedder, BME Manager: Marketing and Brand, emphasised that the step was part of enhancing BME’s reputation as a technology and innovation-orientated partner.

“Blast Alliance provides our software portfolio with its own values, character, essence and value proposition,” Fedder said. “From a marketing perspective, the brand assures our customers of collaborative, innovative and integrated digital and automated mining and blasting solutions – further enhancing their value chains.”

The portfolio will adapt and evolve with key solutions as needs are identified, applying BME’s growing depth of digital and technological expertise, according to BME Software Product Manager, Christiaan Liebenberg.

“We are delivering flexibility, fluidity and future-facing solutions to our customers,” Liebenberg said. “A key focus here is the integration of our technology with mine-wide platforms, as part of the drive to support mining’s ongoing productivity efforts. Our initiatives also leverage digital technology to allow greater availability of real-time data.”

Keenan said that the Blast Alliance brand underscored the company’s core objectives in its offering to customers. These include optimising productivity, efficiency and safety while minimising risk through predictability – as well as reducing costs, promoting data-driven and real-time decision making, and enhancing process optimisation.

“As the mining sector embraces more technology, it is likely to be increasingly viewed as a forward-looking contributor in the transition to a more sustainable economy,” he said. “Implementing digital communication infrastructure at mine level can also have positive spin-offs for local communities – potentially improving connectivity in remote areas as part of mining’s environmental, social and governance commitment.”