Aramine has announced the launch of its new SmartParts brand as part of a wider plan to transform and digitise its services, Christophe Melkonian, President of Aramine and SmartParts, says.

This follows the launch of its e-shop website for genuine spare parts and components in 2022, with more than 850,000 references in stock, (shop.aramine.com). Aramine has also since welcomed its third Kardex (leading supplier of automated storage solutions) in its largest warehouse located in the south of France.

These innovative systems increase productivity by more than 60%, saving time during order preparation and improving the quality of service, Aramine says.

In addition, the France-based company is about to implement a new enterprise resource planning management tool to enable it to manage its business more efficiently and to offer customers even better services with a seamless workflow.

“We are confident that this new technology will enable us to provide an optimal customer experience,” Melkonian said.

Cécile Caillat, Aramine Marketing Director, added: “It was important to embrace this positive change in our processes and this modern design in our graphic charter. This is why we decided to take a more original approach in order to stand out and strengthen our presence on the market.”

SmartParts’ new mascot is a Bulldog, a symbol of determination and protection, Aramine said.

This symbol came naturally to the company as it is a popular dog that is known for its determination and perseverance, reflecting the qualities of Aramine’s purchasing department, Melkonian said.

“The bulldog is also a protective animal that will not back down from defending its niche,” he said. “This mascot therefore represents our company and the values we stand for.”

Caillat concluded: “At Aramine, we are committed to the future and the modernisation of our services. The redesign of our corporate identity and the adoption of new technologies reflect our commitment to operational excellence and the enhancement of the customer experience. We have already seen this progress with early adopters of our e-shop who appreciate the outstanding selection of spare parts and components available, the user-friendly ordering process and our responsive, multi-lingual customer service.

“We are confident that these changes will strengthen our market position and allow SmartParts to keep offering innovative and efficient solutions to all our customers.”