Tag Archives: Tom Cawley

Former BHP data strategist to lead open-pit mining equipment data specialist MaxMine

Former BHP Global Data Strategy Lead, Coert Du Plessis, has been appointed as the Chief Executive Officer of mining technology business MaxMine.

Du Plessis commenced in the role of Chief Operating Officer of MaxMine on May 1, 2020, working with MaxMine’s management team behind the scenes over the past 12 months to successfully configure and guide MaxMine through its significant Series A funding round announced last month, the company said.

MaxMine is an automated, high-resolution data-based business reporting tool that combines advanced data acquisition technology with AI analysis to fully optimise mobile equipment and operator performance within mining and other mobile equipment-based operations, measuring performance differently and using gamification to change behaviours.

On July 1, 2021, Du Plessis was appointed Chief Executive Officer of the company.

Du Plessis commenced his professional career with global consulting firm, Deloitte, moving up the ranks to become senior partner before the age of 40. He then established and led the firm’s Western Australia data analytics practice. He then moved to BHP to accelerate the adoption of digital technologies and cultivate collaborative ways of working. His scope at BHP included the design and establishment of an Innovation Mine at BHP’s Eastern Ridge operations in Western Australia, developing the BHP Dahling Industrial IoT platform, embedding next generation digital technologies at existing operations and major new capital projects – such as Jansen – and steering the final technology investment review of the South Flank iron ore project.

Du Plessis said three things ultimately convinced him to move from BHP to take up the new roles at MaxMine:

  • “One, the calibre of the existing leadership team and their adaptive business mindset; demonstrated in successfully raising growth capital in a year disrupted by COVID;
  • “Two, generating industry leading data quality and confidence in their results, an order of magnitude better than incumbent fleet management system. It means MaxMine users transition from teams arguing about the validity of data to knowing what needs to be done next; and
  • “Three, the ability to over-come digital inertia and drive technology adoption with front line operators and operational leadership teams month in and month out.”

He added: “It was inspirational to see the speed at which the MaxMine team could develop these incredible technologies and develop the unique delivery approaches whilst maintaining an incredible focus on customer value.

“MaxMine has gone further than any other technology product and service I have come across in solving the challenge of delivering consistent value for mine site operations. The quality of MaxMine’s data asset sets us apart in the industry, and we believe we can apply the same operational improvement approach that allows us to enable delivery of more tonnes of ore, to also significantly reduce CO2 tonnes expelled in mining operations. Moving beyond the growing list of CO2 reduction aspirations to reductions delivered is an outcome I deeply care about.”

MaxMine Director, Robin Schleich, who is also Dupont Sustainable Solutions’ global operations director, said: “Mining companies need, and want, to partner with true industry innovators such as MaxMine to help them navigate the ramp up in digital disruption in the industry and combat growing operational cost pressures.

“Based on the significant investment last month, it is clear MaxMine provides one of the strongest platforms to drive industry productivity and emissions transformation.”

MaxMine’s outgoing CEO, Tom Cawley, will transition to Executive Chair, focusing on adjacent business opportunities for the company and setting up the board to support the company’s growth.