Weir ESCO’s growth trajectory has continued in 2021, with the ground engaging tool (GET) major capitalising on two fast-moving expansion opportunities in western USA and eastern Canada in the March quarter.
The acquisitions represent exciting new platforms for sales and brand recognition growth in the two regions, according to the Weir subsidiary.
With one of ESCO’s largest dealers, based in the Western US, set to retire last year, Weir ESCO decided to fill the void.
The company explained: “Without the dealer to represent us, our future with a significant mining operation in the region – a mine that generates approximately 11% of annual copper production in the US – was at stake.”
The mine’s cable shovels are outfitted exclusively with ESCO GET and multiple other pieces of equipment, including hydraulic machines and front-end loaders, are also fitted with ESCO products.
The company’s teams jumped into action to secure the business, with the new Salt Lake City branch becoming operational in early January. It got right to work establishing a direct service relationship with the key customer, Rio Tinto Kennecott, and expanding market share with other mining and infrastructure companies customers in the territory, the company said.
Up north in Canada, the launch of Weir ESCO’s Quebec branch resulted from seizing a timely, high-stakes opportunity, as well, the company said.
Quebec is home to Canada’s largest operating open-pit gold mine, Canadian Malartic. The mine employs more than 2,000 workers around the clock and many pieces of equipment are outfitted with ESCO GET, according to the company.
“When changes in the local distribution channel occurred, Weir ESCO began considering how to parlay the situation into market expansion opportunities,” it said.
Weir Minerals, a division of the Weir parent company, already had an established presence in the area, presenting additional synergy opportunities.
By the end of January, Weir ESCO’s new Quebec team was on board and sharing office space with the Minerals branch (office pictured).
As in Salt Lake City, the Quebec branch will focus on growth through a direct service approach with customers, it said.
Pete Huget, Managing Director for North America, said: “This is an energising time for us as we move with more speed and agility to take advantage of market opportunities to grow the business. We are looking forward to capitalising on these opportunities to service our own customers directly. No one can service a customer like an ESCO employee.”
