Austin Engineering has announced what it says is a major expansion of its APAC truck body, final build and assembly locations with the establishment of six new partnerships located in Queensland, New South Wales and New Zealand.
In addition, Austin is to invest in additional sales and product support personnel in eastern Australia and New Zealand to support its expanded network.
Austin expects this new focus will give it a significant advantage in securing new customer orders and increase revenue in key locations across the Asia-Pacific region.
The company said it had successfully implemented the first stage of its global strategy to reduce operating costs across all operations, with this partnership expansion being the key next step to increase revenue through developing market share.
The partnerships are a continuation of the “hub-and-spoke” strategy being rolled out by Austin globally whereby Austin establishes a network of accredited “spokes” to support its major manufacturing centres, it explained. The partner firms are located close to key mining areas and will undertake the final assembly and customer delivery of truck bodies that are designed and partially built in Austin’s major APAC manufacturing facilities in either Perth, Australia, or Batam, Indonesia.
Austin has already established similar style partnerships and operations in North America, including a wholly-owned final assembly facility in Western Canada and a partnership with equipment manufacturer Melter in Mexico, to support its major US manufacturing centre in Casper, Wyoming.
In Austin’s 2021 financial year, truck bodies accounted for 63% of revenue in the APAC region. Under its Advanced Manufacturing strategy, Austin has completed significant design upgrades to its main line of truck bodies for its APAC markets to improve operational performance and improve shipping logistics, it said. The new hub-and-spoke partnerships will see overall shipping costs and supply chain complexities reduced, improving the performance and economics of Austin’s core offering, according to the company.
Austin CEO and Managing Director, David Singleton, said: “The reduction in operating expenses is already paying significant dividends and now our focus is moving to revenue enhancement.
“In this new phase of Austin – Austin 2.0 – we are looking at the world’s major mining regions to see how we better service our customers with market-leading products and enhanced customer support at commercially competitive rates. It is natural that we are now focusing on one of the largest truck fleets in the world, right on our doorstep in eastern Australia and New Zealand.
“Our newly established Canadian operation is already building its first seven truck bodies from kits built in Casper, whilst our partnership in Mexico was an essential element in securing new truck body orders in that region. We look forward to similarly rapid success in Australia and New Zealand.”